After recent launches in Vietnam, Palau and Thailand, the Disney Channel and its preschool sister Playhouse Disney have entered their fourth Asian market in the last six months: Cambodia.
Walt Disney Television International said today that it had appointed Cambodia Entertainment Production Company as the distributor of both channels in the region. Cambodia becomes the 11th market in the Asia Pacific region that shares its Asian Disney Channel regional feed and the ninth market in Asia to carry its Playhouse Disney Channel feed.
Disney launched its first channel outside of the US in 1995 with the launch of Disney Channel Taiwan in March of that year. Since then, its Asian footprint has grown into four Disney Channel feeds - Taiwan, Australia/New Zealand, South East Asia/Korea and India. Disney also launched Playhouse Disney, its second channel brand, in April 2004. Toon Disney, its third channel brand, debuted into India last December.
Raymund Miranda, md of Walt Disney Television International Southeast Asia/Korea, said: "Disney has identified international growth as one of its key strategic initiatives in the years to come. With the dramatic potential of Asia, it was important for us to build an entry vehicle for our brand in as many countries as possible. Cambodia adds to that process for this phase of our business."