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  1. #1

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    The $625.3 million treasure chest

    'Pirates of the Caribbean: At World's End' found no end in sight it's second weekend in theatres worldwide. It also found itself to be the second highest film internationally with the second highest weekend take ever, $105.4 million to $113.2 million in 2003 for Warner Bros. Pictures' 'The Matrix Reloaded'.

    The latest in the "Pirates" film already has grossed 16% more than the final international total ($350 million) of 2003's "Pirates of the Caribbean: The Curse of the Black Pearl" and 60% of the final overseas gross ($642 million) accumulated by "Dead Man's Chest."
    Read more on this story at:
    Overseas grosses out of this 'World'
    http://www.hollywoodreporter.com/hr/...5907681cabf00a

    The film already ranks as the 31st highest grossing film in industry history and the 8th film in Disney history to reach this box office level (more than any other studio).

    Internationally, the film added $105.4 million to its coffers in its second weekend of release for a 12-day gross-to-date of $408.8 million.

    "Pirates of the Caribbean: At World's End" now has the distinction of reaching the $400 million plateau faster than any other film ever released at the international marketplace.

    On the domestic front, the latest installment in the "Pirates" trilogy added $43.2 million in its second weekend of release, and raised its cume to an impressive $216.5 million. After just two weekends of release, the film already ranks as the 57th highest grossing film of all time.
    SOURCE The Walt Disney Studios
    Last edited by ALIASd; 06-03-2007 at 05:58 PM.

  2. #2

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    Re: The $625.3 million treasure chest

    That's great! Especially since another article I read said that Pirates was "sinking"

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    Re: The $625.3 million treasure chest

    Quote Originally Posted by Alice's Wonderland View Post
    That's great! Especially since another article I read said that Pirates was "sinking"
    It dropped more than 50% at the box office in its second weekend thus the sinking feeling reports. But don't run for buckets yet. It's number one in many countries, including the USA still.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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    Re: The $625.3 million treasure chest

    Its length, as well as crowded theaters, may be daunting to many patrons. I think it will continue to do well at the box office. I know many people who want to see it, but just haven't had time yet.
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    Re: The $625.3 million treasure chest

    It's performing very well globally, but I think it's fair to say it's not matching expectations here in the U.S. It will still make plenty of money, but it won't come close to matching Dead Man's Chest.

    All three of the big "threes" (Spidey, Shrek, POTC) are lagging far behind their previous installments. I think releasing them all in the same month has caused a bit of audience cannibalization (as many predicted beforehand). And in the case of Pirates, I agree that the widely reported length has hurt.

    That's a bit frustrating, because it's the job of Bruckheimer, Dick Cook, and others in the chain to reign in Verbinski and say, "hey, let's keep it to around 2hrs 30min," or "hey, you need to trim off about 10 or 15 minutes." Popcorn movies almost always get railed in the media for excessive length (whether the criticism is warranted or not -- exhibit A - Peter Jackson's King Kong) and it was hubris of Disney to think that AWE would be immune from it, especially in this crowded marketplace.

    But hopefully it will continue to play well through the month of June. It has two more weeks until Fantastic Four 2, and then a couple of more weeks until Transformers and Die Hard 4. By then it will be faded from memory.
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    Re: The $625.3 million treasure chest

    You have to remember that box office financial gains is not the only way to judge the success of the movie. You also have to look at the number of people that walk away from the theater saying that they really enjoyed the movie.

    I can say after seeing all three movies back to back to back at the POTC Marathon I really enjoyed AWE. We are planning on seeing it by itself so that I can see how well it stands on its own.

    "'Pirates of the Caribbean: At World's End' found no end in sight it's second weekend in theatres worldwide. It also found itself to be the second highest film internationally with the second highest weekend take ever, $105.4 million to $113.2 million in 2003 for Warner Bros. Pictures' 'The Matrix Reloaded'. "

    Albeit this is a wonderul statement, I have to say I walked away from The Matrix Reloaded very disappointed so much that I went to the theater manager and requested a refund. I discussed the reason why with him so much that they gave me a free ticket for any other movie. That is how bad Matrix 3 was!!! I was also disappointed with Matrix 2.

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    Re: The $625.3 million treasure chest

    Quote Originally Posted by Doopey1 View Post
    It's performing very well globally, but I think it's fair to say it's not matching expectations here in the U.S. It will still make plenty of money, but it won't come close to matching Dead Man's Chest.
    You also have to remember that there was a two year wait period between POTC 1 and POTC 2 so the anticipation for a second POTC movie was high. That only explains a portion of the total % of viewers.

    Now there is less than a one year wait period between POTC 2 and 3. Those viewers that were disappointed with POTC 2 may have not returned for POTC 3.

    A small percentage overall but still another added contributer to the possible "big picture" of revenue gains!

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    Re: The $625.3 million treasure chest

    Quote Originally Posted by WatchYourHeadNStep View Post
    You also have to remember that there was a two year wait period between POTC 1 and POTC 2 so the anticipation for a second POTC movie was high. That only explains a portion of the total % of viewers.

    Now there is less than a one year wait period between POTC 2 and 3. Those viewers that were disappointed with POTC 2 may have not returned for POTC 3.
    A three year gap between 1 and 2, actually, which further strengthens your point.

    The pent-up demand definitely was a factor. But that is mostly realized in the first weekend or two. DMC sustained that huge opening with solid business throughout the rest of the summer. It didn't "drop off" the way AWE seems to be (it's only the second weekend, to be fair, it could still level off and play well thru the summer).

    Look at Spider-Man 3. It's been three years between 2 and 3, and there was pent-up demand which propelled it to a new opening record. But it has definitely dropped off in a big way. This is in part because some people were disappointed with it and in part because Shrek and Pirates came along.

    (and I agree with you that the Matrix sequels were terrible disappointments)
    "I'm working on changing Hollywood...at the studio that fired me twice."
    --John Lasseter


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    Re: The $625.3 million treasure chest

    Quote Originally Posted by Doopey1 View Post
    Look at Spider-Man 3. It's been three years between 2 and 3, and there was pent-up demand which propelled it to a new opening record. But it has definitely dropped off in a big way.
    I'd also say that the producers knew they had a lackluster film so they pushed it into as many theaters as possible so that it could rake it all in before word of mouth killed it.
    "Whenever you find yourself on the side of the majority, it's time to pause and reflect."

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  10. #10

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    Re: The $625.3 million treasure chest

    ^ Securing a record number of theatres for the film's release was actually done in attempt to try to steal some numbers from 'Spider-Man 3' and 'Shrek The Third'.

    Europe awash with 'Pirates'

    Opposition falls away

    By Archie Thomas
    Variety
    June 5, 2007

    LONDON -- "Pirates of the Caribbean: At World's End" showed steady sea legs and no seasickness in its second voyage at the European box office this weekend.

    The Disney swashbuckler faced little direct competish from new fare but there were some notable counterprogramming successes including a decent Italo opening haul for Tarantino's "Death Proof," despite some negative local press.

    Outside the U.S., "At World's End" has plundered its biggest box office booty in Blighty.

    The swashbuckler may not have broken any U.K. opening weekend records but it is showing good staying power. In its soph sesh, the actioner dipped a very respectable 53% to $10.7 million at 550 for a $19,486 screen average.

    The strong second frame propelled "Pirates" to a $58.3 million running cume after 11 days on release. That puts it well ahead of last year's "Pirates of the Caribbean: Dead Man's Chest," which grossed $34.4 million from 514 in its first 11 days.

    "Dead Man's Chest" went on to bag a whammo $103.1 million, making it the second biggest grosser released in 2006 -- trailing only "Casino Royale." "At World's End" has already lapped the original pic in the franchise, which pocketed $55.8 million in 2003.

    The result is particularly pleasing for Mouse House brass as weekend weather was very warm -- traditionally more conducive to a trip to the beach than to the local multiplex in the U.K.
    http://www.variety.com/article/VR111...goryid=13&cs=1

  11. #11

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    Re: The $625.3 million treasure chest

    Quote Originally Posted by ALIASd View Post
    ^ Securing a record number of theatres for the film's release was actually done in attempt to try to steal some numbers from 'Spider-Man 3' and 'Shrek The Third'.
    A tool can serve more than one function.
    "Whenever you find yourself on the side of the majority, it's time to pause and reflect."

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