RATATOUILLE Big Cheese Tour Visiting New York One Day Only!
Sunday, JUNE 17 FROM 11AM - 6PM
at The International Cultures Festival on Sixth Avenue


WHAT:
Inspired by Disney Pixar's RATATOUILLE, a hilarious comedy about a rat named Remy who dreams of becoming a great French chef, the interactive experience will be highlighted by a thrilling "Big Cheese Slide" which will give kids an exciting ride down a 25' wedge of cheese. A Center Stage area features daily cooking demonstrations with a real chef featuring Tasty Treats and Healthy Snacks' for busy families as well as daily shows featuring Ratatouille Video Game demonstrations. Tour goers will also be able to see multiple making-of pieces at various kiosks.

The tour is being supported by a fantastic lineup of promotional partners. Tour goers can interact with Intel Corporation's roaming ambassador chefs, equipped with Intel(R) Centrino(R) Duo processor technology-based laptops using Intel(R) Core(TM) 2 Duo processors, where they can take photos with the RATATOUILLE characters superimposed into the picture, play an interactive game or register for a chance to win an array of prizes. The tour chef's will feature recipes from the General Mills' portfolio of brands and attendees will be able to sample Chocolate Chex(R) cereal as available. Samsung is providing all of the appliances on stage and plasma screens throughout the tour. THQ will provide video game demonstration kiosks where consumers get a chance to sample the latest game.

WHEN:
Sunday, June 17, 2007 3:00 AM -
PRESS: Set-up begins. Coverage and crew interaction invited.
11:00 AM - 6:00 PM - PUBLIC: Ride the giant cheese slide, enjoy cooking demonstrations, view a sneak peak at the movie trailer and clips, receive movie-inspired healthy cooking cookbooks and more! Bring your camera.

WHERE:
International Cultures Festival along Avenue of the Americas Big Cheese event will be stationed on the West side of the street from 44th-45th Street

NOTE: The Big Cheese Tour is a FREE event.

RATATOUILLE "Big Cheese Tour" stops include:
May 11-13, 2007 Walt Disney World Resort Orlando, FL
May 19-20, 2007 Atlantic Station Atlanta, GA
May 26-27, 2007 Taste of Cincinnati Cincinnati, OH
June 1-3, 2007 Milwaukee Riversplash! Milwaukee, WI
June 9-10, 2007 Three Rivers Arts Festival Pittsburgh, PA
June 17, 2007 International Cultures Festival New York, NY
June 23-24, 2007 Safeway BBQ Challenge Washington, D.C.
June 30-July 8, 2007 Taste of Chicago Chicago, IL
July 13-15, 2007 TBA TBA
July 21-22, 2007 TBA TBA

SOURCE RATATOUILLE