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  1. #1

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    Report Shows Disney is Holding Ad Dollars Closer

    Report Shows Disney is Holding Ad Dollars Closer Than Last Year

    6/5/07

    TMS Media Intelligence, an organization that tracks advertising dollars, has named Disney, as one of several US Companies showing a trend in slashing their advertising budgets. The study points to Disney (along with rival Time-Warner) spending less to market their films this year as in previous years.

    More on this story at Reuters
    Last edited by cellarhound; 06-05-2007 at 01:47 PM. Reason: correction

  2. #2

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    Re: Report Shows Disney is Holding Ad Dollars Closer

    Of course what it doesn't say is that Disney is producing less films to market...
    Check out my other blog:

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