It's an extra-large world after all.
Unwelcome jockstrap ads on a Disney-related Web site might seem amusing - OK, it is
amusing - unless you're Al Lutz and run MiceAge.com
, an independent, go-to destination for news, gossip, opinion and visitor tips regarding all things Disney.
Lutz doesn't want to sell jockstraps, but he's had no luck in getting Amazon
to stop putting the ads and their otherwise buck-naked models
in front of his readers. (We'll get to the details of his pleas for help and Amazon's replies in a moment.)
First, you should know that this is no Mickey Mouse vanity operation we're talking about - Lutz claims 2 million to 5 million monthly visitors, the latter when MiceAge broke the story of Lindsay Lohan and friends
ripping up a Disneyland
party. And while the younger crowd might not blanch at a jockstrap ad, they are not the primary audience for MiceAge.
"We skew older in our readership," Lutz tells me. "Baby Boomers love their Disneyland."
Baby Boomers wear jockstraps, too, don' t they? Yes, but ...
"Our typical readers have come to trust the site when we suggest something to them (a ride, tour or book) - in the same way one might have a good friend who always knows what flowers work best for what occasion," Lutz explains. "Imagine going to that friend for some advice on a floral arrangement and then having him extol the virtues of a jockstrap instead. To say you'd be creeped out would be an understatement."