NEW YORK and DETROIT, June 25 /PRNewswire/ -- Nickelodeon, the number-one entertainment brand for kids, has partnered with the Chrysler brand, in a brand new multi-million advertising and promotional multiplatform deal. The agreement was announced today by Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, and Dave Rooney, Director, Chrysler Global Marketing & Communications.
"We are thrilled to welcome Chrysler to Nickelodeon as a first time advertiser," said Perry. "Chrysler is pairing up with one of our hottest TV properties on a variety of Kids and Family platforms, and is joining us on the ride to slime America. This collaboration is a great example of the custom packages that Nickelodeon and MTVN Kids and Family can offer marketers to get messaging out to target audiences in the kids and family space."
The partnership is part of the Chrysler brand's efforts to target families with its 2008 Town & Country minivan. The deal will highlight the Town & Country's SIRIUS Backseat TV(TM) which will, for the first time, broadcast Nickelodeon and Nicktoons Network.
"We are truly excited about this collaboration between Chrysler and a strong entertainment brand geared towards families as well as kids," Rooney said. "The Town & Country minivan, featuring the SIRIUS Backseat TV(TM), is for the tech savvy family; so who better at Nickelodeon to partner with than Jimmy Neutron, the genius inventor."
Chrysler has signed on as the exclusive auto sponsor for Nickelodeon's Slime Across America summer tour, which launches in July. The Chrysler sponsorship package, which begins July 7, includes an interactive Town & Country display where families can experience the SIRIUS Backseat TV(TM) on- site at each of the 20 tour stops. In addition, Chrysler will provide on-site photo opportunities with a Jimmy Neutron costumed character. Chrysler will also be featured in billboards on any of Nickelodeon's local cable affiliate spots geared around the tour.
"The Slime Across America tour was extremely successful in its first leg earlier this year. With Chrysler on board as a sponsor, it promises to be bigger, better and messier this summer. We couldn't be more pleased to be working with them on this campaign," added Pam Kaufman, Executive Vice President, Marketing and Worldwide Promotions, Nickelodeon and MTVN Kids and Family Group.
"We were looking for a way to create awareness of the Chrysler Town & Country with families on a grassroots level, and the Slime Across America tour provides us with an amazing opportunity to do so," added Rooney.