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  1. #1

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    'House of Snoopy' couture is prêt à porter!

    Snoopy Camps Up Fashion

    Licensing agency United Media, New York, is shopping a campy Peanuts couture line called House of Snoopy.

    The plan is to have the beagle gracing high-end T-shirts and other fashion items at trendy boutiques. A style guide shows Snoopy designs that playfully parody fashion icons such as Juicy Couture (re-imagined as Snoopy Couture). Currently, Junk Food and Mighty Fine are Peanuts apparel licensees.

    Additionally, Peanuts will take to runways during fall fashion week in September as designers such as Isaac Mizrahi, Betsey Johnson and others interpret characters in apparel. The line will be for show only; it will not sell at stores. The first House of Snoopy togs are expected to reach retail in fall 2008.
    http://www.brandweek.com/bw/index.jsp
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  2. #2

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    Re: 'House of Snoopy' couture is prêt à porter!

    Well, why not? He's just as iconic as anyone else who has a couture line.

  3. #3

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    Re: 'House of Snoopy' couture is prêt à porter!

    Interesting move, especially since the MOA park lost the rights to the characters in Jan 2006.

  4. #4

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    Re: 'House of Snoopy' couture is prêt à porter!

    Interesting move, esepcially after the Mall of America theme park lost the rights to the Peanuts characters in Jan 2006.

  5. #5

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    Re: 'House of Snoopy' couture is prêt à porter!

    I would love to have a shirt with Snoopy doing his happy dance on it.

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