Hannah Montana Lifts Disney Ratings
JUNE 27, 2007 -
http://www.mediaweek.com/mw/news/cab..._id=1003604200Non-ad-supported Disney Channel won cable’s weekly prime-time ratings race, averaging 3.13 million total viewers, thanks in large part to a well-received Hannah Montana doubleheader.
A new installment of the Disney original series served up a whopping 7.38 million viewers and 3.4 million ‘tweens 9-14 Sunday night at 8:30 p.m., making it the most-watched episode in series history in terms of total viewership and the core demo.
An 8 p.m. Hannah repeat drew 5.98 million viewers that night, and the Mouse scared up another 4.84 million viewers on Friday night with its presentation of the 2003 theatrical Spy Kids 3-D: Game Over.