The Disney Channel claimed its place as cable’s most popular destination in prime time last week, riding three of its original series to a win over ad-supported perennials USA Network and TNT.
The Mouse averaged 3.18 million total viewers in prime during the week ended July 15, while amassing a dozen of the top-rated programs, according to Nielsen Media Research data. Disney fared particularly well with its triad of original series, drawing big audiences with premiere episodes of The Suite Life of Zach & Cody, Hannah Montana and Cory in the House.
Disney programmed each weekend night around one of the shows, delivering 5.71 million viewers Friday night at 9 p.m. with a new episode of Suite Life, while generating 4.14 million viewers the following night with the latest installment of Hannah Montana. Sunday’s episode of Cory in the House drew 4.17 million viewers.
All told, Disney served up three of the most-watched entertainment programs last week, while keeping its two-year demo streak alive, averaging 1.46 million kids 6-11 in prime and 1.34 million ‘tweens 9-14.
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