Mayer, Yudkovitz to head new group
NEW YORK -- Walt Disney has tapped Internet exec and consultant Kevin Mayer, along with TiVo and NBC alum Marty Yudkovitz, to head a new Corporate Strategy, Business Development and Technology Group.
Move comes about three months after Disney CEO-in-waiting Bob Iger basically disbanded the company's internally unpopular strategic planning operation and ejected its head, Peter Murphy, who is now an adviser to Iger.
Mouse HouseMouse House stressed that the new group will work closely with the conglomconglom's business units, "where many planning responsibilities will now reside."
"The company is taking a more nimble approach to strategic and business development at the divisional level and providing greater authority, responsibility and accountability for our business executives," said chief financial officer Tom Staggs, who will oversee the new unit.
The group "will play a pivotal role in detecting and analyzing key trends impacting our markets as well as evaluating high-potential new business opportunities," Staggs said.