Newspaper reports that sales of the outgoing Disney CEO's summer camp memoir are falling short.

Disney chief Michael Eisner's new memoir about his childhood summers in Vermont isn't flying off store shelves, the Los Angeles Times reported Monday.

Eisner, whose controversial reign as Disney CEO is due to end soon, bares his softer side in "Camp," a 182-page book that the Times describes as an "all-kumbaya-all-the-time ode" to Keewaydin, a Vermont refuge on Lake Dunmore.

Providing further evidence that controversy is what sells -- especially when it comes to Eisner and the Disney culture -- "Camp" has sold about 5,430 copies since its early June debut, according to Nielsen BookScan data cited by the Times. By way of comparison, "Disney War," the behind-the-scenes look at Eisner's management style published earlier this year, sold about eight times as many copies during a comparable three-week period.