Cracking box office history, Universal's "The Bourne Ultimatum" nabbed the best August opening on record and outperformed the debut of any James Bond pic, as well as the previous two installments in U's reimagined Jason Bourne spy franchise.
"Ultimatum" made $70 million from 3,660 locations, easily taking the weekend crown.
Coming in second was 20th Century Fox's holdover "The Simpsons Movie," which took in $26.5 million from 3,926 runs in its second frame. Animated comedy has made $128.5 in just 10 days. Pic continued to smash records overseas.
Barking happily at no. 3 was Disney's "Underdog," based on the classic 1960s cartoon series. Family pic made $12 million from 3,013 theaters in its opening.
Other than “Bourne,” holdovers dominated, pushing out other new entires. “I Now Pronounce You Chuck and Larry,” “Harry Potter and the Order of the Phoenix,” “Hairspray,” “No Reservations” and “Transformers” took spots no. 3 through no. 8 on the weekend’s top 10 list.
Among newcomers, Paramount had trouble finding room on the road with goofball comedy "Hot Rod," which made $5 million from 2,607 locations in its debut. Lionsgate's tween live-action pic "Bratz," based on the doll line, made $4.3 million from 1,509 runs.
In the specialty market, Miramax hit the counter programming sweet spot with Jane Austen biopic "Becoming Jane," starring Anne Hathaway. Film made $1.1 million from 100 locations for a per screen average of $10,000.
Picturehouse's Jennifer Lopez and Marc Anthony starrer "El Cantante" danced its way to $3.2 million from 542 runs for a per screen average of $6,003.