Results 1 to 8 of 8
  1. #1

    • MiceChat News Team
    • Top Shelf!
    • Offline

    Join Date
    Jun 2005
    Location
    BANZAI INSTITUTE for Biomedical Engineering and Strategic Information
    Posts
    13,137

    Disney Channel laughs best with Nielsen win

    Disney Channel laughs best with Nielsen win


    By Ray Richmond
    The Hollywood Reporter
    Aug 7, 2007

    It happened, appropriately enough, on Friday the 13th -- the one that came some 3-1⁄2 weeks ago in July. From 8-9:30 p.m., the Disney Channel, the very one that once was little more than a repository for old Mickey Mouse, Donald Duck and Goofy cartoons, beat everything in sight in the Nielsen Media Research ranking to emerge No. 1 for that 90-minute programming block.

    I'm not talking about No. 1 among all cable channels but No. 1, period. It beat all of the broadcast boys, too, snaring 5.1 million total viewers. Its closest pursuer was NBC with 4.6 million total bodies.

    Perhaps equally eye-popping was the kind of programs utilized by the ascendant Disney to accomplish this coup. It was a three-pronged programming blitz titled "Wish Gone Amiss," consisting of original episodes of the so-called 'tween comedies "Hannah Montana," "The Suite Life of Zack & Cody" and "Cory in the House."

    Yes, comedy -- that crazy genre whose impending death has been widely reported and speculated upon -- beat the broadcast networks on a summertime Friday night. And perhaps even more jarring, the Disney comedies accomplished this little feat with shows that are designed to appeal solely to a minuscule slice of the demographic pie: those young people who are said to be in between kiddiehood and adolescence, in the region of ages 9-14.

    If the broadcasters aren't at least a little bit embarrassed by this, well, maybe they ought to be.

    Not that Gary Marsh, the Disney Channel's entertainment president, is much interested in awakening this collective sleeping giant. He's enjoying far too much success as the only family comedy game in town.

    "The broadcast networks have created this crater-sized vacuum that we're only too happy to fill," Marsh says. "The classic sitcom has outlived all other forms of TV entertainment for a reason. Laughter is a great catharsis and never goes out of style."

    The series that Disney used to knock off the networks on July 13 have helped catapult the channel to its highest ratings figures ever and made it the first choice of a new generation of maturing kids, with "Hannah Montana" and "Suite Life" in particular growing into phenomenons. And as the Disney programming chief notes, "The networks' abandonment of the sitcom has supplied us with a huge surplus of world-class writers and producers to bring to our network. It's made our shows that much better."

    That perhaps helps explain why, for the first time, three Disney Channel series cracked the list of nominees in the children's program category for the forthcoming Primetime Emmy Awards: "Hannah Montana," "Suite Life" and "That's So Raven."

    Yes, even the grownups in the TV academy seem to be paying attention to what's going on over there in Burbank. As Marsh observes, you don't zoom to the top of the total viewer ratings in primetime if you're solely attracting the target audience, no matter how massive your percentage.

    "We've been able to bring families together and bring back the whole notion of family viewing," Marsh points out. "We make sure with all of our shows that the programming entry point is the parents in the room." Or, as "Hannah Montana" executive producer Steven Peterman puts it, "We've set out to make a show that all kinds of kids could laugh at and parents could view without wanting to kill themselves."

    If the numbers are an accurate gauge, mom and dad can be taken off suicide watch -- and the family comedy removed from the obituaries.
    http://www.hollywoodreporter.com/hr/...df4361688c78c8

  2. #2

    • Angel Fan MC Man
    • Offline

    Join Date
    Apr 2005
    Location
    Beautiful Oxnard, CA
    Posts
    24,291
    Blog Entries
    7

    Re: Disney Channel laughs best with Nielsen win

    Well, good for the company, I guess...and I know that they make a chunk of money with their ESPN Networks...

    Don't look for those old "Goofy, Mickey or Donald" or even an hour or two of Vault Disney to be coming back any time soon I guess.

    --Barry
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  3. #3

    • Member
    • Offline

    Join Date
    May 2005
    Posts
    779

    Re: Disney Channel laughs best with Nielsen win

    Just wait until Aug 17. They will probably win that night by a large margin.

    (Premiere of HSM 2)


  4. #4

    • Angel Fan MC Man
    • Offline

    Join Date
    Apr 2005
    Location
    Beautiful Oxnard, CA
    Posts
    24,291
    Blog Entries
    7

    Re: Disney Channel laughs best with Nielsen win

    Quote Originally Posted by Mr. Lightyear999 View Post
    Just wait until Aug 17. They will probably win that night by a large margin.

    (Premiere of HSM 2)
    I'll probably be watching MASH, Baseball Tonight and Good Eats.

    I'm sure they'll miss that chunk of the 49-54 Male audience.

    Sorry guys.
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  5. #5

    • Member
    • Offline

    Join Date
    May 2005
    Posts
    779

    Re: Disney Channel laughs best with Nielsen win

    Quote Originally Posted by Radiobarry View Post
    I'll probably be watching MASH, Baseball Tonight and Good Eats.

    I'm sure they'll miss that chunk of the 45-54 Male audience.

    Sorry guys.
    I would prefer any of those choices but with an 11 year old girl I think I am out of luck.

  6. #6

    • Angel Fan MC Man
    • Offline

    Join Date
    Apr 2005
    Location
    Beautiful Oxnard, CA
    Posts
    24,291
    Blog Entries
    7

    Re: Disney Channel laughs best with Nielsen win

    Quote Originally Posted by Mr. Lightyear999 View Post
    I would prefer any of those choices but with an 11 year old girl I think I am out of luck.
    D'ya think? If you don't mind driving 100 miles, I'm making nachos...

    Back on topic: The news as first reported by AliasD is pretty remarkable, not matter which cable channel it might be...

    --Barry
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  7. #7

    • Banned User
    • Offline

    Join Date
    Jul 2007
    Location
    The Illadelph
    Posts
    7,560

    Re: Disney Channel laughs best with Nielsen win

    And they're plannoing to change in 2008 according to that relable source they call Wikipedia.

    I hope it's more family oriented than the they're running now.

  8. #8

    • Minion
    • Offline

    Join Date
    Jan 2005
    Posts
    4,089

    Re: Disney Channel laughs best with Nielsen win

    Which doesn't mean Mickey, Donald and Goofy cartoons have no value.

Similar Threads

  1. travel channel and food channel christmas programming/re:disneyland/walt disney world
    By disneyfan07 in forum Disney Media Networks and TV Industry Discussion
    Replies: 2
    Last Post: 11-24-2008, 10:15 PM
  2. Disney Channel Classics Channel? - Yes or No?
    By AidensDaddy in forum MiceChat News Archive
    Replies: 18
    Last Post: 07-30-2007, 03:29 AM
  3. Disney Channel Wins Broadcast Digital Channel Awards
    By tjcjr in forum MiceChat News Archive
    Replies: 1
    Last Post: 06-09-2007, 03:15 PM
  4. Replies: 1
    Last Post: 12-30-2006, 12:10 AM
  5. Boy laughs, hugs Mom and Dad after riding Disney rollercoaster
    By disneytim in forum Walt Disney World Resort
    Replies: 21
    Last Post: 07-02-2006, 08:35 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •