Disney's Mouse Is Ratings Big Cheese Once Again
AUGUST 14, 2007 -
Disney Channel racked up its fifth consecutive ratings win, topping all basic cable networks in prime time with an average delivery of 3.06 million viewers.
According to Nielsen Media Research data fro the week ended August 12, the Mouse continued its two-year streak in the kids 6-11 and ‘tweens 9-14 demo, averaging 1.29 million and 1.07 million viewers respectively.
The non-ad-supported Disney Channel notched eight of basic cable’s top 20 rated programs last week, posting its biggest numbers with the Friday night premiere of the theatrical Ella Enchanted, which drew just under 5 million viewers between 8 p.m. and 9:45 p.m. The net also continued to draw a crowd with its original series, Hannah Montana and The Suite Life of Zach & Cody.