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  1. #1

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    'High School Musical 2' aces test

    'High School Musical 2' aces test

    17.2 million viewers tune in to Disney telecast

    'High School Musical 2' set the basic-cable record aud for any telecast
    and drew 10 million viewers more than any other program Friday night.

    Disney Channel's 17.2 million viewers for the `High School Musical 2' preem
    repped the biggest aud for any movie on any net in 2½ years.

    By Rick Kissel, Michael Schneider
    Variety
    August 20, 2007

    Hollywood’s biggest movie draw to close out the season is a sequel -- on television.

    Disney Channel averaged a whopping 17.2 million viewers for its premiere of “High School Musical 2” on Friday night, making it the most-watched basic-cable telecast on record. It’s also the largest aud for any television program on any net in about three months.

    The average audience for the premiere Friday, according to preliminary Nielsen estimates, makes it well more than double the 7.7 million who tuned in for the premiere of the original telepic in January 2006.

    Of course, the original pic became a phenomenon, with millions of kids and tweens watching it multiple times over the last 19 months, helping build anticipation for its sequel to a fever-pitch. Disney also picked a great date for the weekend launch of the second pic, timed to the when youngsters were prepping for the return to school as well as the start of the summer cool-down at the box office.

    An understated Disney Channel Worldwide entertainment prexy Gary Marsh said Sunday he was having a “good weekend.”

    “This was our Super Bowl,” Marsh said. “I think we have officially crossed the line from ‘High School Musical’ the movie to ‘High School Musical’ the mania.”

    And as big as the numbers are, no one will ever really know how many viewers actually caught “HSM2,” as countless viewing parties across the country put large groups of kids (and their parents) in front of the same set.

    “What’s powerful to me, there was this desire to be a part of a collective experience,” Marsh said.

    Disney-ABC Television Group prexy Anne Sweeney also had reason to smile Saturday.

    “It’s very rare in our industry to catch lightning in a bottle creatively, but to do so twice in a row is almost unheard of,” Sweeney said. “Kudos to Rich Ross and his amazing team for doing just that, and for making television history Friday night.

    “Their efforts have delivered a new important franchise for The Walt Disney Company, and a cultural touchstone for millions of kids and tweens around the world.” Although Disney Channel doesn’t air commercials, the “High School Musical” phenomenon has already poured $100 million into Disney’s operating income, and has created a ripple effect -- impacting every division, from international channels and home entertainment to theme parks, licensing and merchandising.
    A closer look at the Nielsens for the preem of “HSM2”:
    • The movie easily outdrew the previous record for a cable movie, set by TNT’s “Crossfire Trail” in January 2001 (15.5 million). And it also bested the previous basic-cable record audience for any telecast, 16.0 million for ESPN’s “Monday Night Football” game between New Orleans and Atlanta last September.
    • The movie drew 10 million viewers more than any other telecast Friday night (6.9 million for ABC’s “20/20”).
    • It’s the largest aud for any Friday telecast since an episode of NBC’s “Law & Order: SVU” in 2002.
    • It’s the largest audience for any movie on any network in more than 2½ years (18.7 million for “The Magic of Ordinary Days” on CBS in January 2005).
    • And it’s the most-watched telecast of any kind since May, when a handful of broadcast series, led by “American Idol” (30.7 million) and “Grey’s Anatomy” (22.6 million), wrapped their seasons before bigger crowds.
    Full article at:
    http://www.variety.com/article/VR111...goryid=14&cs=1

  2. #2

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    Re: 'High School Musical 2' aces test

    How interesting :]
    "Go confidently in the direction of your dreams! Live the life you've imagined." -Henry David Thoreau


  3. #3

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    Re: 'High School Musical 2' aces test

    I dont even like HSM and I watched it, My dad also watched it and he has no idea what it is.


  4. #4

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    Re: 'High School Musical 2' aces test

    Since the first "Musical" movie premiered, it has become a global phenomenon and a lucrative franchise for the Walt Disney Co., spawning successful DVDs, CDs, games, live performances and lines of clothing and merchandise. "Musical"-related consumer products alone are expected to bring in $650 million in sales in fiscal-year 2008. A "Musical 3" feature is in the works at Walt Disney Pictures for release next year.

    Although Disney Channel is handing over the "Musical" franchise to the company's feature division for the third movie, "there will be a lot of ways to keep it alive in the hearts and the minds of our young viewers for years to come," Marsh said.

    In addition to reruns of the two movies and replays of the music videos spawned from them, Disney Channel soon will premiere "High School Musical: The Music In You," a musical-documentary from Oscar-winning filmmaker Barbara Kopple that chronicles the efforts of students in Fort Worth, Texas, to produce a "Musical" stage adaptation.
    excerpt from:
    'High School Musical 2' upstages TV records
    http://www.hollywoodreporter.com/hr/...a5af8008?imw=Y

  5. #5

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    Re: 'High School Musical 2' aces test

    It's the No. 1 telecast on network or cable since June, and the most-watched on Friday nights in five years.

    And that's just for openers. Figures for Saturday's "Wildcat chat" and Sunday's singalong will be released early this week.

    HSM2 is back on Disney on Thursday (8 p.m. ET/PT), in high-definition on DirecTV on Friday, and then it rests until the "dance-along" version in September.

    The DVD, which rolls out in late November and early December, will include bonus scenes including Humu Humu, the musical number Sharpay and Ryan planned for the big "Midsummer Night's Talent Show."
    excerpt from:
    'HSM2' spins records
    http://blogs.usatoday.com/entertainm...y-ch.html#more

  6. #6

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    Re: 'High School Musical 2' aces test

    $$$..............this can only mean HSM 3 & 4 are on the way.

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