When Disney (NYSE: DIS) launched its interactive Virtual Magic Kingdom game nearly two months ago, it pointed to July as the month when the fun was really going to get started. The free online experience, which allows registered users to flesh out their avatars and stroll through a simulated Magic Kingdom, is doing just that.
Dedicated kiosks have opened up at its Florida and California theme parks, which are offering more than just a place to pitch a tent and promote the game to park visitors. Active players can visit the theme parks and take part in scavenger hunts. Those who successfully complete the challenge are rewarded with secret codes that can enhance the gaming experience online. The successful players also are eligible for perks, including a guided tour of the actual theme park.