Disney Channel's "Hannah Montana" is opening her closet to fans, launching a full collection of clothes, accessories, home decor and even real electric guitars as Disney goes after the increasingly powerful tween market.
Hannah's alter ego, Miley Cyrus - wearing a hot-pink sequined tank top, white jeans and a white leather jacket - first displayed the Disney Consumer Products line in Manhattan.
The look mimicked Hannah's overall style, sweet and appropriate for school with flashes of sparkle. (The premise of the show is that Hannah is a country girl-turned-pop star who tries to keep her celebrity life a secret from her classmates.)
Among the offerings, modeled by wannabe Hannahs even younger than 14-year-old Miley: a denim jumper with rhinestones, slim-cut Bermuda shorts, cargo-pocket capris with swaths of silver, a sundress topped with a denim vest and a sheer peach-colored beaded bolero worn over a regular tank top.
A handful of the T-shirts were covered with Hannah's face, but otherwise logos and literal references to Hannah were kept to a minimum. "It's not a costume. A tween girl isn't doing dress-up, they want to look like they could be Hannah Montana's friend," said Donna Sheridan, vice president and general manager of apparel, footwear and accessories for Disney Consumer Products. "This is a fashion line."
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