Seventy potential sites were studied. Prevailing winds, average maximum summer temperatures, freeway master plans — this and more was taken into account. All roads, many of them still dirt byways, led to Anaheim.
A deal was struck between Disney and Anaheim.
Not quite a decade later, in 1963, renowned developer James W. Rouse, in a keynote address to the Harvard Graduate School of Design, issued this pronouncement: "I hold a view that may be somewhat shocking to an audience as sophisticated as this: that the greatest piece of urban design in the United States today is Disneyland." He praised its inherent respect for people, and how it functioned to serve them.
How had Disney done it?