ABC Stars to Appear in GLAAD Ads



John Consoli
Mediaweek
SEPTEMBER 19, 2007 -

Nine stars from ABC prime-time shows are appearing in 30-second public service spot sponsored by the Gay and Lesbian Alliance Against Defamation, which denounces the use of anti-gay words and homophobic jokes.

The actors and actresses include: Ana Ortiz, Rebecca Romijn, Eric Mabus, Michael Urie and Becki Newton from the ABC series Ugly Betty; Kate Walsh from Private Practice; Sara Ramirez and T.R. Knight from Grey's Anatomy; and Rachel Griffiths from Brothers & Sisters.

The ad is part of a campaign titled "Be an Ally & Friend." GLAAD will release a number of versions of the spots in English, Spanish and with American Sign Language, every two weeks during the coming year.

Among the TV networks that have agreed to run the spots so far are Fox Reality, GSN, IFC, Lifetime, The N, Sci Fi Channel and Sundance Channel, as well as on syndicated broadcast show Access Hollywood. The spots will also air on local cable systems and broadcast network affiliates, as well as on YouTube, AOL Video, LiveVideo and MySpace.

The PSAs were directed by Nadine Licostie and produced by Licostie and Connie Grazia for Red Threat Productions.

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