After making stars of singer-actors like "Hannah Montana's" Miley Cyrus, Disney Channel has set its sights on a trio of young hyphenates, greenlighting a series, movie and concert special starring recording act the Jonas Brothers.
The teenage siblings -- Kevin, Joe and Nick -- are set to star in a live-action spy comedy titled "J.O.N.A.S." that has just been given a series pickup, targeted to go into production early next year for a 2008 premiere.
The single-camera comedy, from Turtle Rock Prods. and executive producers Michael Curtis and Roger Schulman, stars the brothers as young operatives for the government -- aka Junior Operatives Networking as Spies (J.O.N.A.S.) -- who thwart evil while working undercover as a superstar teen rock band. The number of episodes has yet to be determined for the series, the pilot of which was ordered in May (HR 5/9).
Meanwhile, Disney Channel also has officially greenlighted "Camp Rock" after having been in the works for a few months. The music-filled original movie, which is in production in Toronto, stars the Jonases as members of a leading musical group, Connect 3, who are celebrity guest counselors at a prestigious summer camp for aspiring musicians. "Camp Rock" is directed by Matthew Diamond from a script by Julie Brown, Paul Brown, Regina Hicks and Karen Gist. It premieres in summer 2008.
In addition, the network is set to air a concert special, "Jonas Brothers in Concert," originating from New York's Gramercy Park, at 8 p.m. Oct. 6. The special will feature songs from the group's self-titled sophomore album, released by Walt Disney Co.-owned Hollywood Records, which recently reached No. 5 on the Billboard 200.
All three projects also will air on Disney Channel around the world.