Treehouse Challenged by Playhouse Disney
September 26, 2007
http://news.awn.com/index.php?ltype=...sitem_no=21004Corus Entertainment's 24/7 preschool channel Treehouse will no longer be the only network of its kind in Canada when Astral Media's Family Channel launches Playhouse Disney at the end of November. The channel will feature programming from Disney, together with such original Canadian content as FRANNY'S FEET, THE SECRET WORLD OF BENJAMIN BEAR and KING. As well as reinforcing Family's commitment to programming for young children, the channel will provide Canadian independent producers further opportunities in the licensing and commissioning of programming and generating broader exposure for Canadian series.
"Playhouse Disney Canada represents a broadening of the highly successful partnership that has existed between Family and Disney for the last 20 years and extends the successful model pioneered by Family Channel of bringing the highly sought after and immensely entertaining programming of Disney together with exceptional and award-winning Canadian series," said Joe Tedesco, Vice President and General Manager of Family Channel.
As a multiplex channel, Playhouse Disney will be available only to Family Channel subscribers. It is confirmed that the channel will launch November 30 on ExpressVu Digital TV from Bell, with other Canadian distribution deals to be announced imminently.