The intense demand for tickets to the upcoming Hannah Montana tour is shining a bright spotlight on the secondary ticketing market. The tour is a rude awakening to the harsh realities of the modern concert market for an emotionally invested ticket buyer: parents who want to make their children happy.
What seems to be catching ticket-buyers off guard is a) how quickly tickets in the primary market are disappearing; b) in turn how quickly these tickets are showing up on the secondary market and; c) the price tag on those tickets once they hit the secondary market.
The fallout has "touched the heartstrings of the average middle American family who does not have experience in buying concert tickets on any sort of regular basis," says Sean Pate, PR director for StubHub, the leader in the secondary ticket market.
"This phenomenon is not new -- it happens with Bruce Springsteen, the Police, any major act that's out there with insatiable demand," says Pate. "But because it's kids, because it's uneducated consumers, they're up in arms and they're taking it literally to the level of state government, saying 'What's going on with these tickets?' And a lot of that is just the reality of the ticket buying food chain and how things are when there is a limited amount of access and a great amount of people looking to get at it."