Disney broke hearts at DreamWorks this weekend as a strong $16.3 million second weekend for “The Game Plan” vanquished the weak $14 million bow of “The Heartbreak Kid.” Ben Stiller
starrer, the first under the new DreamWorks-Paramount moniker meant to emphasize the former studio’s independence from its corporate parent, averaged just $4,345 per screen at 3,229 theaters. Remake was one of Stiller’s lowest openings of recent years, behind comparable pics such as “Along Came Polly” and “Zoolander.”
Soft showing is the third in a row for helmers the Farrelly brothers, whose “Fever Pitch” and “Stuck on You” saw slightly lower debuts. However, 1998’s “There’s Something About Mary” opened with roughly the same B.O., albeit on 1,000 fewer screens, before going on to become a word of mouth hit and rake in $176 million.
“The Game Plan,” meanwhile, proved it had staying power as it fell only 29% on its second frame.
“We continued to draw very strong into families, but the adult audience actually expanded,” said Disney distribution topper Chuck Viane.
Sunday perf was undoubtedly helped by Monday’s holiday status, as more kids were able to go to movies at night.
The Dwayne “the Rock” Johnson starrer has now cumed $42.8 million, and it looks well positioned to extend its lead with Columbus Day still to come.