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  1. #1

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    Universal Creative VP taking over Walt Disney Imagineering

    "It was just announced that Scott Trowbridge, former VP of Universal Creative (and probably more famous for his works, including IOA and the Harry Potter project) will be taking over WDI Research and Development, reporting to Bruce Vaughn. For all intents and purposes he can be considered just as powerful as John Lasseter as far as new attractions development goes."

    Courtesy of WDW1974 aka Spirit

  2. #2

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    Is he replacing someone or being added to the team?

    Unusually and exceedingly peculiar and altogether quite impossible to describe...



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    Re: Universal Creative VP taking over Walt Disney Imagineering

    Quote Originally Posted by Morrigoon View Post
    Is he replacing someone or being added to the team?
    Well Bruce Vaughn used to be head of R & D but than he got promoted to head of all Imagineering so he left a void that has now been filled with this guy. Supposedly he is the designer of Harry Potter land and the Spider Man ride so I hope they give him the resources he needs to design killer attractions.

  4. #4

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    He'll be a good addition. It was posted in the thread on the Disneyland section, that he'll pose "friendly?!" competition for Tony Baxter. Probably so. Tony knows Disney. Scott has spent a lot of time making movie cross over attractions. I look at how Bran Ferren, originally an outsider, turned out some incredible attractions and ride technology.

  5. #5

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    did scott work for WDI before universal creative? just wondering because I know there were several imagineers that joined universal creative over the years.

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    Quote Originally Posted by Cmash95 View Post
    did scott work for WDI before universal creative? just wondering because I know there were several imagineers that joined universal creative over the years.
    No. Before working at Universal he worked for Landmark Entertainment. He is extremly talented though and has worked wonders for Universal with Jurassic Park The Ride, Spider-Man, Islands of Adventure, and now Harry Potter.

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    Scott will NOT be competing with Tony or anyone else.

    Tony is in creative control of DL, just as Bob Weis is for DCA.

    While Scott will be over them on the org chart, he'll likely have more of an impact on WDW. After all, it's the Orlando market he knows best and he was leading the team on IOA's Harry Potter addition.

    So one would think he's here to help Disney understand what it will need to compete with and how best to do so.

    ANd, of course, he likely can provide the Mouse some idea as to what Uni has planned for its announced new parks in Singapore, Seoul and Dubai.

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    well it will be nice to have such a creative force onboard. It seems alot of talent was flowing out of WDI at one time, I hope this bodes well for the future attractions at WDW.

  9. #9

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    Ouch... I'm guessing that's going to hurt big time at Universal, he's the guy behind basically anything "worthwhile" at their parks.

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    Quote Originally Posted by pinkertonfloyd View Post
    Ouch... I'm guessing that's going to hurt big time at Universal, he's the guy behind basically anything "worthwhile" at their parks.
    I agree, however it seems like Universal has most of it's upcoming projects done, I don't expect a lot to happen after HP and the Simpsons for a while

  11. #11

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    Re: Universal Creative VP taking over Walt Disney Imagineering

    here is a bit more info:

    Walt Disney Parks and Resorts has hired Scott Trowbridge away from Universal Studios' attractions-planning team, giving Disney the man who helped put the "amazing" in Islands of Adventure's Amazing Adventures of Spider-Man ride.
    Trowbridge, who was vice president of Universal's Creative Studios, has gone to Walt Disney Imagineering -- Disney's worldwide attractions-design company -- as vice president for creative research and development. Universal on Monday confirmed his departure, and Disney confirmed his arrival.
    Trowbridge, 42, leaves Universal just as the Universal Orlando resort gears up for its biggest development in many years: the upcoming Wizarding World of Harry Potter, a 20-acre attractions area due to open at Islands of Adventure in late 2009.
    Trowbridge's record at Universal included being senior show producer for the Spider-Man ride, which has been widely hailed as one of the greatest indoor rides in theme-park history.
    At Disney Imagineering, he will report to WDI Chief Creative Executive Bruce Vaughn, overseeing creative research-and-development projects.
    Some industry experts concluded Monday that much of the basic creative planning for the Potter attractions is probably already done; if so, Disney might now be in a position to offer Trowbridge even more challenging creative projects, particularly as it begins looking at small tourism developments away from its theme parks, such as a recently announced Disney Vacation Club time share in Hawaii.
    "I think Imagineering probably made him an offer he couldn't refuse," said one of the experts, attraction-design consultant Gary Goddard, president of Los Angeles-based Gary Goddard Entertainment.
    Goddard, a former Disney Imagineering executive whose independent work for theme-park companies has included co-development of the Spider-Man, Terminator 2: 3D and Jurassic Park River Ride projects with Universal, said Trowbridge would be a talented pickup for Disney and a loss for Universal's much smaller planning department.
    "It's definitely going to make a difference, him leaving," he said.
    Trowbridge was not available Monday for comment.
    Source: Orlando Sentinel

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