HONG KONG - Less than two months before Hong Kong Disneyland opens, Mickey Mouse and company are taking their publicity blitz to the shopping masses, launching Disney-themed clothing with the Hong Kong-based clothing chain Giordano.
The line features adult and children's T-shirts and sweatshirts, Giordano International Ltd. said in a statement on its Web site Thursday. The clothing chain has more than 1,500 outlets in Asia, Australia and the Middle East
The deal, signed with Walt Disney Co. (Asia Pacific), was the first licensing agreement that Giordano has entered into with another brand, the fashion retailer said.
One outlet in Hong Kong's Causeway Bay shopping district was recently blanketed with the Disney T-shirts featuring characters from Mickey to Nemo.
Giordano, whose style resembles U.S. retail chain Gap, is popular because of its low prices. A standard T-shirt costs 40 Hong Kong dollars ($5).