Box Office Mojo:
How does banning smoking from its movies profit Walt Disney Pictures? Dick Cook:
It doesn't profit us. Hopefully, it's another signal to families that—if there's any linkage at all, even the slightest, between seeing someone portrayed smoking and having a young person begin to smoke, we don't want to be a part of that. It's showing our social responsibility to families and individuals that [smoking is] a real scourge that kills people. If we can even do a small, tiny part of prohibiting that from starting, we've done a good thing. Box Office Mojo:
Will you omit Pinocchio smoking in future releases? Dick Cook:
No. We're not taking away from anything that's already been done. We're not taking smoking away from Cruella in 101 Dalmations—that's just a part of it and that's history. We're not going to have smoking in a Disney movie going forward. Box Office Mojo:
Did any government official approach Disney or initiate any communications on the issue of movie content, such as cigarette smoking? Dick Cook:
Not in particular. We've had a number of people over the years—both politicians and advocates—that have definitely hoped we would take this kind of stand and that we would do it. We felt like, since we weren't including smoking anyway, and we had internally talked about it, making the commitment wasn't a giant leap for us.