Disney's princess pic "Enchanted" casted a spell over Thanksgiving auds, grossing an estimated $14.8 million from 3,632 theaters.
The PG-rated family comedy which centers on an animated princess who is thrust into the live action world, charmed $8 million on Wednesday and another $6.8 million on Thanksgiving day.
According to Rentrak, "Enchanted's" $8 million ranks as the third best Wednesday opener in November behind Warner Bros.' 2003 title "The Matrix Revolutions" ($24.3 million) and 1999's "Pokemon: The First Movie" ($10.1 million).
"Enchanted's" first day gross also marks a high for Disney live action fare bowing on a Wednesday in November. Pic's opening day ranks behind the $9.57 million that "Toy Story 2" generated on its Wednesday before Thanksgiving when it expanded from an exclusive run at L.A.'s El Capitan to theaters nationwide.
"Enchanted" is currently tracking ahead of the competition and should hold the top spot at the box office throughout the weekend.
Coming in second behind "Enchanted" over the Wednesday-Thursday frame was the Sony-Screen Gems ensemble pic "This Christmas" which grossed a cheery $8.4 million from 1,802 engagements.
Fox's R-rated opener "Hitman," based on the popular videogame franchise, followed close behind in third, collecting $8 million from 2,401 theaters.