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  1. #1

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    Studios suit up for Super Bowl

    Studios suit up for Super Bowl

    Hollywood set to unleash ads for big game

    Par and Marvel will run a spot touting the 'Iron Man' release.

    By Marc Graser
    Variety
    December 20, 2007

    Hollywood's returning to the Super Bowl.

    After virtually sitting out last year's game, seven studios have suited up and bought ads to promote their upcoming pics during Super Bowl XLII, set to air Feb. 3 on Fox from Phoenix, Ariz.

    At least eight movie promos are planned to air during the broadcast at a record $2.7 million-$3 million per 30-second spot.

    Tally means marketing mavens are hoping once again to use the big game as a major promotional platform -- and not just for films rolling out into theaters in the following weeks.

    Last year, Disney was the only major present with "Wild Hogs" and "Meet the Robinsons," while the Weinstein Co. and Lionsgate ran ads for "Hannibal Rising" and "Pride," respectively.

    But February's matchup will see spots for summer tentpoles such as Paramount and Marvel's superhero entry "Iron Man," Sony's Will Smith actioner "Hancock" and Adam Sandler comedy "Don't Mess With the Zohan," as well as New Line's Will Ferrell laffer "Semi-Pro."

    In an unusual move, New Line's ad is a collaboration with Budweiser; Ferrell will appear in character. The sports comedy, in which he plays a basketball player, owner and coach, bows Feb. 29.

    Disney said it was still considering which movies to offer, though "Wall-E," the next toon from Pixar Animation Studios, is a contender, as is "The Chronicles of Narnia: Prince Caspian."
    http://www.variety.com/article/VR111...goryid=14&cs=1

  2. #2

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    Re: Studios suit up for Super Bowl

    I heard the cost for a 30 second commercial this year went from $1,000,000 to $2,500,000!!

  3. #3

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    Re: Studios suit up for Super Bowl

    Quote Originally Posted by cal4iri View Post
    I heard the cost for a 30 second commercial this year went from $1,000,000 to $2,500,000!!
    a record $2.7 million-$3 million per 30-second spot.
    Price increase on aisle five!

  4. #4

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    Re: Studios suit up for Super Bowl

    I think doing a Super Bowl promo for something with a built-in audience like Narnia would be stupid.


  5. #5

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    Re: Studios suit up for Super Bowl

    Quote Originally Posted by ALIASd View Post
    Price increase on aisle five!
    Hey, look at that! If my stupid @$$ would have read the full article I wouldn't have looked so stupid.

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