Katzenberg has been after this for awhile now...
from The Hollywood Reporter
July 28, 2005
Dreamworks Ani, McDonald's cook up deal
By Gail Schiller
DreamWorks Animation and McDonald's on Wednesday announced a two-year global partnership that will cover the studio's two CG-animated releases per year beginning with "Shrek 3" in 2007. The relationship is exclusive to DreamWorks but not to McDonald's, and does not preclude the quick-service restaurant from continuing its relationship with Disney after the companies' 10-year alliance expires at the end of next year, executives from McDonald's and DreamWorks said.
"We're proud today to announce a two-year global partnership with DreamWorks Animation that begins in 2007 with an option thereafter to renew," said McDonald's president and COO Mike Roberts. "I'm very excited to work with DreamWorks as they share our commitment to quality, innovation and fun. We all know that it will bring great value to our brand as they have successfully reached moviegoers of all ages around the world with such hits as "Shrek," "Shrek 2," "Sharktale" and "Madagascar" just to name a few." As part of the deal, DreamWorks will create custom animation based on its films for McDonald's marketing campaigns.
DreamWorks Animation CEO Jeffrey Katzenberg said the partnership will cover "Shrek 3" and "Bee Movie" in 2007 and "Kung Fu Panda" and a yet-to-be-announced holiday title in 2008. "There is no company in the world that is more prestigious than McDonald's. It's the number one brand throughout the world and we are very thrilled and honored to be part of their future," he said.
"McDonald's understands the importance of creating a terrific customer experience and we believe they've developed some of the most innovate promotional campaigns that communicate that experience on a worldwide scale. That global reach is particularly important to us at DreamWorks. We are committed to releasing two CG-animated pictures each year throughout the world. We believe our new relationship with McDonald's will enhance our worldwide marketing efforts, giving us much, much greater reach and impact."
DreamWorks said it will continue working with its longstanding partner Burger King until its new relationship with McDonald's kicks off with "Shrek 3" in 2007, but after that will work exclusively with McDonald's.