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  1. #1

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    OMG! Disney Channel scoops viewers crown

    OMG! Disney Channel scopps viewers crown


    By Kimberly Nordyke
    The Hollywood Reporter
    Jan 4, 2008
    UPDATED 9:55 a.m. PT Jan. 4

    It came down to only 15,000 viewers.

    Disney Channel and USA Network had been in a neck-and-neck race for the 2007 total-viewers crown among basic cable networks, but final numbers released Thursday by Nielsen Media Research put Disney just ahead of USA (2.69 million vs. 2.68 million).

    Disney took the honor for the first time ever thanks to such programming as "High School Musical 2" and "Hannah Montana." After factoring in Live+7 data, the Aug. 17 premiere of "HSM2" was the most-watched cable telecast of the year, averaging 18.6 million total viewers (based on Live+SD data only, the musical movie pulled in 17.2 million).

    Just behind was sister network ESPN's Dec. 3 "Monday Night Football" game between the New England Patriots and Baltimore Ravens, which averaged 17.5 million total viewers (the number didn't change much with Live+7 data included). "MNF" telecasts actually accounted for eight of the 10 most-watched cable telecasts of the year. Rounding out the top 10 was the Aug. 17 episode of "Hannah Montana" (11.2 million), which aired after the premiere of "HSM2."

    Disney researchers said that its total-viewer number marks the biggest annual primetime audience for any cable network ever. The 2007 figures also mark a 6% improvement compared with 2006 for Disney and a 2% increase for USA.

    "We have been building this record-setting year for the last decade, with a foundation of 'must watch' original movies and series created by an extraordinary team," Disney Channels Worldwide president Rich Ross said. "We are on a first-name basis with America -- they know Disney, but they also know Troy, Sharpay, Hannah, Zack, Cody and Raven," he added, referring to the characters of various Disney programs.
    http://www.hollywoodreporter.com/hr/...9759e7108a5a6d

  2. #2

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    Re: OMG! Disney Channel scoops viewers crown

    Ok, I'll admit it. I've been watching Hannah Montana. So there!


  3. #3

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    Re: OMG! Disney Channel scoops viewers crown

    Good for Disney.

    I can only see this increasing with the writers strike.


  4. #4

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    Re: OMG! Disney Channel scoops viewers crown

    Very impressive.
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  5. #5

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    Re: OMG! Disney Channel scoops viewers crown

    This is interesting considering that on a threat here several MCers tried to make a case for why tween programs should not be branded Disney or show on the DC and in making their argument tried to claim viewer numbers don't matter.

  6. #6

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    Re: OMG! Disney Channel scoops viewers crown

    Good for Disney. I hope this will only reinforce shows that are wholesome and relatable to the audiences they target.

  7. #7

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    Re: OMG! Disney Channel scoops viewers crown

    These shows are shallow and superficial. They have horrible acting and horrible writing.

    Good for Disney that they make money but this is just depressing for me because it means that they aren't going to try for any diversity on the DC. This 24 hour stream of tween junk has forced me to stop watching the DC which used to be my favorite channel. I don't mind them playing the shows, since it's obvious that they are popular, but why does that have to be the only thing they play?

  8. #8

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    Re: OMG! Disney Channel scoops viewers crown

    why does that have to be the only thing they play?
    Because, so long as it makes them money, and continues to garner high ratings, they will have no reason to change.

  9. #9

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    Re: OMG! Disney Channel scoops viewers crown

    Quote Originally Posted by sailerm View Post
    Because, so long as it makes them money, and continues to garner high ratings, they will have no reason to change.
    Lets also remember that under the Disney corporate umbrella are plenty of other basic cable channels, on that may well cater to your tastes, or as Disney would look at it your demographic.
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    Jesus, even I wouldn't eat that.

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  10. #10

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    Re: OMG! Disney Channel scoops viewers crown

    Lets also remember that under the Disney corporate umbrella are plenty of other basic cable channels, on that may well cater to your tastes, or as Disney would look at it your demographic.
    But alas no place for classic Vault Disney style programming.

  11. #11

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    Re: OMG! Disney Channel scoops viewers crown

    Quote Originally Posted by mikeland View Post
    Ok, I'll admit it. I've been watching Hannah Montana. So there!

    I have to admit also. Once I see Vickie Lawrence on there, I get glued too. I miss her as Mama. But she is still naturally funny to me while watching Hannah Montana.

  12. #12

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    Re: OMG! Disney Channel scoops viewers crown

    ORWEN: What's Vickie Lawrence got to do with Hanna Montana? Are they working together on a show? I mean, I've never bothered to conjur up Hanna Montana inside the crystal ball, yet. But if she and Vickie Lawrence are working together on a show, I might just go ahead and start conjuring because I LIKE Vickie!!!

  13. #13

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    Re: OMG! Disney Channel scoops viewers crown

    Quote Originally Posted by Witches of Morva View Post
    ORWEN: What's Vickie Lawrence got to do with Hanna Montana? Are they working together on a show? I mean, I've never bothered to conjur up Hanna Montana inside the crystal ball, yet. But if she and Vickie Lawrence are working together on a show, I might just go ahead and start conjuring because I LIKE Vickie!!!
    Episode Detail: "I Will Always Loathe You" - Hannah Montana

    Miley invites the two most influential women in her life (Dolly Parton, Vicki Lawrence) to attend an award's ceremony with her, but the two ladies' feud threatens to ruin the celebration.
    http://www.tvguide.com/detail/tv-sho...sodeid=7312848

  14. #14

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    Re: OMG! Disney Channel scoops viewers crown

    Quote Originally Posted by mousechild View Post
    Lets also remember that under the Disney corporate umbrella are plenty of other basic cable channels, on that may well cater to your tastes, or as Disney would look at it your demographic.
    According to their website, the Disney Channel is "geared towards kids 6-14 and their families."

  15. #15

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    Re: OMG! Disney Channel scoops viewers crown

    "geared towards kids 6-14 and their families."
    Umm, what we really mean is girls 9-12 years of age and their parents wallets.

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