Results 1 to 2 of 2
  1. #1

    • MiceChat News Team
    • Top Shelf!
    • Offline

    Join Date
    Jun 2005
    BANZAI INSTITUTE for Biomedical Engineering and Strategic Information

    Mouse House tops Studio Report Card


    Mouse house tops Studio Report Card

    Disney's emphasis on quality over quantity proves a winning formula

    By Patrick Goldstein
    Los Angeles Times Staff Writer
    January 15, 2008

    Now other studios are adopting the Fox model, notably Disney, this year's Report Card leader. Blessed with the most respected brand in the business, Disney is now less of a film division and more of a family entertainment company. Of the 11 movies it released in 2007, eight were Disney label movies, allowing the company to remain relentlessly focused on its brand. By releasing so few films, Disney was able to make more high-quality films by putting extra time into solving script, production and marketing issues than competitors like Sony and Warner Bros., who roll out more than 20 a year.

    "We're probably in a different business than our brother and sister companies," says Disney studio chief Dick Cook. "We've learned that it's not how many you do but how good they are. If you only make 11 movies a year, you're not putting your movies through a meat grinder; you can be very specific about quality. That way, if we do stumble, and I'm sure we will, it will be because we were pushing the envelope instead of not keeping our eye on the ball."

    What follows is my 2007 Studio Report Card with three grades: first for box office and profitability, second for film quality, third for overall success. (The grades don't include specialty division films, which are run as a separate business; as for the writers strike, it didn't hit the movie business in 2007 -- this year could be a different story.)


    The studio has always had the industry's best brand, but never has it been more opportunistic about exploiting its strengths. Under Cook's leadership, the studio has expanded the Disney nameplate to include everything from sports comedies ("Game Plan") to Jerry Bruckheimer extravaganzas ("National Treasure: Book of Secrets"). The studio production cutback had its skeptics -- myself included -- but Disney had four of the year's 15 top-grossing films, led by a "Pirates of the Caribbean" sequel that made nearly $1 billion worldwide. In part because it released so few films, it generally kept quality high, earning critical accolades with Pixar's "Ratatouille" and "Enchanted," made by Kevin Lima, who's been at Disney as an animator and director for 20 years.

    Performance: A

    Quality: B+

    Overall: A-

  2. #2

    • Minion
    • Offline

    Join Date
    Jun 2007

    Re: Mouse House tops Studio Report Card

    That's good for Disney. I agree that quality is far more important than quanity.
    Fox, though, is one of the worst movie studios. They gave us a PG-13 Die Hard, dumbed down Hitman, because they thought the script was too sophisticated, and they couldn't even make a passable Alien Vs. Predator movie with an R rating.
    At least, The Simpsons Movie was good.

Similar Threads

  1. Mouse house makeover - Variety 2/2/4/07
    By ALIASd in forum MiceChat News Archive
    Replies: 0
    Last Post: 02-24-2007, 04:53 PM
  2. Grand Opening For Mickey's House of Mouse.
    By Allitalianboy in forum Disney Interactive and Game Industry Discussion
    Replies: 4
    Last Post: 01-17-2007, 04:17 PM
  3. 11-14-06 Mouse Tracks: Earnings and Drama Rise at Mouse House
    By Chuck Oberleitner in forum MiceChat News Archive
    Replies: 6
    Last Post: 11-16-2006, 08:31 PM
  4. House of Mouse Couture - Los Angeles Times 10/11/06
    By ALIASd in forum MiceChat News Archive
    Replies: 2
    Last Post: 10-11-2006, 02:43 PM
  5. House of Mouse
    By monorail_rider in forum MiceChat News Archive
    Replies: 2
    Last Post: 02-25-2005, 04:54 PM


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts