GREENSBORO – The Walt Disney Co. has announced its new ownership of Radio Disney WCOG AM 1320 (licensed in Greensboro, NC) which serves The Triad area (previous owner was Truth Broadcasting). This new ownership opens up unlimited partnership opportunities with local businesses targeting moms, kids and families in Greensboro, High Point and Winston-Salem.
Under this new ownership, the profile and visibility of Radio Disney AM 1320 will be elevated via increased community involvement including local events and sponsorship opportunities. A television and outdoor advertising campaign will launch later this summer.
“Radio Disney AM 1320 will provide Greensboro families with a spot on the radio dial that they can truly enjoy together,” said WCOG Manager, Chris Nowak. “Radio Disney is dedicated to connecting The Triad community through great music, events and super prizing. Our call volume from The Triad area has more than doubled already and we expect this number to keep growing.”