ESPN.com and Autobytel to Launch ESPN Cars
Sports fans share a passion for the games and teams they love, and often share another passion as well -- cars. With that in mind ESPN.com and Autobytel Inc. today launched ESPN Cars powered by Autobytel - a new section of ESPN.com powered by Autobytel where sports fans can access new vehicle pricing, ratings, photos, specifications, videos and reviews, and utilize tools that let them configure, compare and view new models across brands.
"ESPN.com's core audience is young, dynamic men, and we want to serve their interests as completely as possible," said John Kosner, senior vice president and general manager, ESPN New Media. "Cars, trucks and the sports stars who drive them are a particular passion for our fans. This collaboration with Autobytel allows us to provide fans with the information they seek."