'Simon DTour Live' and 'Feelin' Groovy' Crank Up the Volume on Experiential Marketing
Simon Brand Ventures,today announced the August 2005 launch of two major marketing events targeting teens and children: Simon DTour Live(TM), a national roadie trip of hot pop stars and hip brands, and Feelin' Groovy, an upbeat national celebration of 'health and swellness' that teaches young children to play their way to healthy living.
Feelin' Groovy is a national back-to-school celebration of 'health and swellness' that teaches kids to play their way to healthy living. Simon and Radio Disney are teaming together to encourage children to learn good health habits that will last a lifetime. The national 77-mall Simon tour will feature continuous upbeat music, a family-friendly Radio Disney emcee, game show-type wellness activities for families and numerous giveaways, plus interactive health-oriented stations designed to appeal to moms and kids 2 through 12 years of age. The tour launched July 30 and concludes September 25. In addition, a number of Simon malls across the country will host a Feelin' Groovy extension program combining both national and local sponsors.