NEW YORK -- Flanked by four stormtroopers, George Lucas headlined Cartoon Network's upfront presentation Thursday, pitching advertisers his new animated series "Star Wars: The Clone Wars."
Cartoon executives also announced that a second live action "Ben 10" TV movie is in the works, a new animated "Batman: The Brave and the Bold" series will air in the fall and that "Chowder" -- the network's top-rated show among kids 6-11 -- would be picked up for a second season.
In addition, they unveiled a new initiative called "Cartoonstitute" that is designed to dramatically increase Cartoon's development slate by creating up to 150 pieces of programming over the next 20 months.
"It's 'Star Wars' starring an 11-year-old girl," Lucas said after advertisers viewed a short clip of the "Clone Wars" series, premiering in the fall. He said partnering with Cartoon and sister network TNT allowed the show, which he described as appealing to audiences "8-80" to "cover all the bases very well and have an extra wide reach." The show will also air on TNT after it premieres on Cartoon.
Following a brief Q&A between Lucas and Turner Animation president and COO Stuart Snyder, the Cartoon Network exec told the advertisers "Clone Wars" represented "once in a lifetime" opportunities for their brands. "Trust me, you will be seeing the target campaign for 'Star Wars' everywhere, across every platform. It will be by far the largest effort in Cartoon Network history. We believe this show is a game changer for the network and is going to be event viewing for kids and their entire families."