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  1. #1

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    'Jumper', 'Step Up 2' tie for #1 opening day

    Audiences heart 'Jumper,' 'Step 2'

    Fox-Regency, Disney films nab $6.6 million

    By Anthony D'Allesandro
    Variety
    February 15, 2008

    Valentine's Day moviegoers were torn between action and romance on the big screen.

    In their first day of release, Fox-Regency's "Jumper" and Disney-Summit's "Step Up 2 the Streets" were in a near dead heat at the Thursday box office, respectively posting $6.63 million at 3,402 theaters and $6.6 million at 2,470.

    For both pics' distribs, it was a healthy start to the competitive Presidents Day five-day frame.
    http://www.variety.com/article/VR111...goryid=13&cs=1
    Last edited by ALIASd; 02-16-2008 at 11:42 AM.

  2. #2

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    Re: 'Jumper', 'Step Up 2' tie for #1 opening day

    Disney and Summit Entertainment's sequel "Step Up 2 the Streets" came in a surprise No. 2 through Sunday on the strength of younger females, grossing an estimated $26.3 million from 2,470 runs through Sunday, according to Rentrak. That's in line with the debut of original "Step Up."
    http://www.variety.com/article/VR111...goryid=13&cs=1

  3. #3

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    Re: 'Jumper', 'Step Up 2' tie for #1 opening day

    February 18, 2008

    "Jumper" and "Spiderwick" -- as well as Disney's "Step Up 2 the Streets" and Universal/Working Title's romancer "Definitely, Maybe" -- all bowed Thursday, looking to capitalize on Valentine's Day and rack up extra coin before heading into the crowded Presidents Day frame.

    "Step Up 2," co-produced with Summit Entertainment, was a surprisingly strong dancer, grossing $21.5 million from 2,470 runs for a cume of $28.1 million, putting it ahead of "Spiderwick" for the five days.
    Both Fox and Disney have been prospering at the box office by acutely focusing on their audience and delivering product that works. For the most part, both studios try to keep production budgets lean.

    That wasn't the case with "Jumper," however, which cost roughly $85 million for Fox and Regency to produce.
    The first "Step Up," released in August 2006, cost less than $20 million to produce, and Disney and Summit didn't spend any more than that on the follow-up.

    Sequel, which stars Channing Tatum and Jenna Dewan, opened on par with the first, with females between 13 and 25 making up more than 60% of the aud.

    "At $28 million for the five days, you can't imagine how happy people are around here," said Disney prexy of distribution Chuck Viane.

    Adam Shankman and Jen Gibgot's Offspring Entertainment produced both "Step Up" movies through their overall deal with the Mouse House.
    http://www.variety.com/article/VR111...goryid=13&cs=1

  4. #4

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    Re: 'Jumper', 'Step Up 2' tie for #1 opening day

    Seriously?

    Seriously?

    Are people REALLY that starved for entertainment?


  5. #5

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    Re: 'Jumper', 'Step Up 2' tie for #1 opening day

    Quote Originally Posted by sir clinksalot View Post
    Are people REALLY that starved for entertainment?
    Yes, it seems that there's many young people who just like to see movies weekly. At a local theater of mine, we have a $5 movie Tuesday, and it's packed. People are getting to the point where they see movies as entertainment, no matter how bad/good they are.
    -Monorail Man

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