RANCHO MIRAGE, Calif. -- A call for industry standards for stereoscopic 3-D, both for theatrical release and in the home, was hammered home during a 3-D presentation Wednesday at the Hollywood Post Alliance's annual Technology Retreat.
"It's simply the lack of standards that is preventing the studios from taking content that they have in 3-D and formatting it onto a piece of plastic and having it play back in a player to a television that is 3-D capable," said Alan Bell, executive vp and chief technology officer at Paramount. "Clearly, home video in 3-D is essential to the converging business models."
Wednesday's 3-D session explored how the format is "moving from a science project to a business." During the session, the often-cited advantages of 3-D were applauded, but speakers also identified problems and issues that must be addressed.
Disney's "Hannah Montana and Miley Cyrus: Best of Both Worlds Concert Tour, " which grossed $31.5 million in its opening weekend, was deemed an overwhelming success, and Disney president of distribution Chuck Viane encouraged the retreat audience to proceed with 3-D.
But he emphasized the need for deployment of more 3-D systems, saying: "That we could only have 683 theaters to play 'Hannah Montana' is backward movement in our business. In order for this to succeed, we must be in the thousand-plus range."