Disney Channel's preschool block is singing a different tune, recruiting the kid-centric rock group Imagination Movers to star in their own series.
Cabler has also added a daily run of another music-oriented series, "Bunnytown," to the Playhouse Disney lineup, starting Monday, March 24.
"Imagination Movers" stars the New Orleans-based group that calls itself "the world's first alternative rock band for preschoolers." As an advance to the show, Disney Channel will premiere three new music videos from the group starting Saturday, March 8.
Videos -- for the songs "Can You Do It," "Calling All Movers" and "Numbers in a Bag" -- are timed to the Walt Disney Records release of the Imagination Movers' album "Juicebox Heroes," which drops on March 18. Album contains tracks from the group's first three independently-released albums, which will be featured on the show.
Production on the Imagination Movers skein is ongoing in New Orleans and will launch later this year.