Article from China View- 8/9/05

Hong Kong busy promotion

More than 200 Chinese and foreign journalists from Hong Kong Special Administrative Region (HKSAR), Chinese Mainland and China's Taiwan attended Tuesday's tour of the newly-built five-star HongKong Disney Hotel and the four-star Hollywood Hotel.

Disney's targeting tourist sourcing markets are clear -- one third from Hong Kong, another one third from the Chinese mainland and the rest from Southeast Asian countries.

Tuesday's tour is one of a package of promotion activities held recently by the Hong Kong Disneyland. The only railway specially designed for Disneyland parks worldwide -- Hong Kong MTR railway started operation from Aug. 1. A tour by journalists on July 21 and some other overseas promotion activities earlier have drawn much attention of Hong Kong citizens and even people abroad.

The results are also apparent. Roy Yan Hardy, vice president for marketing and sales for the theme park, said during a question and answer session on Tuesday for the visiting journalists that Hong Kong Disneyland has witnessed a strong reservation of theme park tickets and hotel rooms.

He said hotel room reservation during holidays such as the Mid-Autumn Festival and weekends in the coming months has already accounted for half of the total of 1,000 rooms of the two hotels.
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