Disney adds to international deals

Pacts cover India, Latin America, Hungary

By Ali Jaafar, John Hopewell
April 9, 2008

CANNES — Disney-ABC Intl. unveiled another raft of deals Wednesday at Mip by re-upping its multi-year film deal with Indian cable film channel Zee Studio, launching a new Playhouse Disney Channel in Latin America and inking a licensing deal with Hungary’s Magyar Telekom’s STB VOD rental service and Origo’s PC service Teka.

The three deals are another indication of the Mouse House’s ambition to continue its international expansion by pursuing a multi-platform strategy. The deals cover licensing, distribution and new media.

The Zee deal covers live-action library features, Disney animated titles and made-for-TV films. It is believed to be wider in scope than the previous agreement between the two.

Playhouse Disney Channel, which will air round the clock, will preem June 1 via subscription on Cablevision, Multicanal and Teledigital. It will be available in 19 countries across Latin America. There also will be a Portuguese language feed for auds in Brazil.

Deal with Hungary is the first new media entry into the East European country. Films from Walt Disney Pictures, Disney/Pixar, Touchstone Pictures and Miramax will all be covered.