AOL, Disney Get Closer

The Time Warner-owned portal has added videos from the conglomerate's ESPN property

April 8, 2008
By Alex Woodson,
The Hollywood Reporter
via Adweek


The ESPN sections on AOL mark the first time the sports network has placed its video content on an outside portal.


NEW YORK
AOL is deepening its relationship with Disney as the Time Warner-owned portal has added videos from the conglomerate's ESPN property.

The ESPN sections on AOL Video and Sports, which officially launch Tuesday, mark the first time the sports network has placed its video content on an outside portal. AOL in September also became the first major portal to showcase full-length prime-time episodes from Disney's ABC on its video pages.

ESPN's offerings include a shortened version of SportsCenter updated twice daily, segments from such original programs as Pardon the Interruption and Around the Horn and clips and breaking news stories.

The content is presented on ESPN's own embeddable video player. ESPN will sell the video ads that appear during the clips, and AOL will sell the banner inventory on the pages.

AOL also is a distribution arm of Hulu, the NBC Universal/News Corp. joint online video venture, and part of the CBS Audience Network.
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