Radio Disney Unveils Site, Texting Program
The new mobile site allows users with Web-enabled phones
to receive, among other things, listen to Radio Disney.
By Katy Bachman
APRIL 17, 2008 -
Radio Disney is going mobile, announcing Thursday a new mobile Web site and texting program. Developed in conjunction with mDisney, part of the Walt Disney Internet Group, the new mobile site allows users with Web-enabled phones to receive Radio Disney information, listen to Radio Disney, view the last 10 songs played on the Radio Disney station, send shout-outs, request songs and take polls.
The texting program allows users to interact with Radio Disney via a short code 347639 (DISNEY), where they can text the following terms for various entertainment options: Radio (for the mobile Web site), shout (to send a shout out), listen (to listen to Radio Disney), request (to request a song) and top30 (to see a list of the top 30 songs played on Radio Disney).
"With over 40 percent of 'tweens in the U.S. having mobile phones, it is important for Radio Disney to provide a mobile touchpoint for our core audience," said Michael Peterson, executive director, digital distribution for Radio Disney.
The Radio Disney mobile site is expected to be the first of a long line of mobile Web sites built around key Disney franchises and content.