Navigating through in a veritable sea of demand for more Princess items, Disney is taking an alternate course and targeting it's younger male market by reintroducing products with more "boy appeal"
See the complete article here:Disney acknowledges that boys "tend to have shorter attention spans" but believes the company could replicate its success with girls in the boys' market, Vince Klaseus, senior vice president for franchise management for Disney Consumer Products.
Disney Studio plans to draw in boys next year with "Prince of Persia," an action-adventure based on a video game; and "G-Force," a secret-agent themed movie from "Pirates of the Caribbean" executive producer Jerry Bruckheimer, Klaseus said. "Major live action event films" will be announced in subsequent years, he added.
Sequels to "Cars," "Chronicles of Narnia" and "Toy Story," due in theaters in the next five years, will spawn new product lines that capitalize on pent-up demand for the proven titles, Klaseus said.