From Business Wire - 8/17/05

Disney Store Set to Unveil First in a Series of Magically Transformed, Fantasy Themed Retail Environments

GLENDALE, Calif.--(BUSINESS WIRE)--Aug. 16, 2005--Disney Store

-- New Store Features Dazzling Character Displays, Kid-Friendly Dressing Areas And Theater-Style Seating

Special guests and Disney Store executives will be on hand at Westfield Trumbull Mall this Sunday, August 21 to celebrate the grand opening of the first in a series of completely remodeled Disney Store locations designed to vividly capture the fun and fantasy of Disney in greater detail than ever before.

From the bright red entryway shaped like Mickey's iconic silhouette to the "Twirl Here" icon on the floor outside the Princess-themed girls' dressing area, the 5,000 square foot space in Westfield Trumbull Mall in Trumbull, CT is designed to give children and families an authentic Disney experience.

A stunning, 11-foot high "Sorcerer Mickey" is featured in the store's center, with an elliptical ceiling and sparkling, lenticular lighting overhead. Kids take center stage here, with lower product placement for easy access to little hands and a media wall area with kid-friendly, Donald and Daisy "duckbills" as seats. Tinkerbell flutters over a fantasy-themed dressing area with decor inspired by the Disney Princesses and Peter Pan-themed characters.

"Our goal is to make the Disney Store shopping experience really special and unique - with classic and contemporary Disney characters, the latest styles and designs, magical settings, and products that offer authentic Disney Store quality," said Mario Ciampi, President of Disney Store. "While people can't visit Disney's theme parks every day, they can have a terrific Disney experience right at their local mall."
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