Two years into the Disney purchase of Pixar and the future looks bright. As Wall.E delights test audiences and a line up of Pixar and Disney films begins to emerge, it is a great time to reflect on how the company got to this point and what the future may hold.
Creative mergers have a tendency to destroy more value than they create, as one company changes the other and destroys part of the corporate culture. When Disney purchased Pixar for 7.4 billion in 2006, there were cheers but lots of worries over how it would all play out. Would Disney destroy Pixar? Would Pixar lose its edge and winning streak? Thankfully, this is one of those rare mergers which has enhanced both companies. So far, Disney CEO Bob Iger has allowed Pixar to maintain their independence while giving Pixar the full support of the Disney publicity machine.
The New York Times details the Disney Pixar merger, how it has fared so far, as well as what the future may hold in their report: Disney and Pixar - The Power of the Prenup