Disney will stream full-length movies on its Web site for the first time as part of its "Wonderful World of Disney" series on ABC, running now through August.
"Finding Nemo" is available at www.Disney.com/WWoD
through Friday after the film aired Saturday on Disney-owned ABC. "Monsters Inc.," "Haunted Mansion," "Confessions of a Teenage Drama Queen," "Princess Diaries 2," "Freaky Friday" and "Peter Pan" also will be available on the site this summer.
A Disney spokesman said the decision to stream movies for free marks an "evolution" in the company's online strategy. Fox, Universal, Lionsgate and MGM have all previously placed titles on Hulu, the NBC Uni/News Corp.-owned JV, while Disney has gone the pay route and kept its films, for the most part, on iTunes.
Disney Channel does, though, stream episodes of its shows online for free.
The spokesman said that the "advertising strategy has not been finalized" for the films. "Nemo" currently employs a pre-roll and the others will, most likely, have the same, but this approach could change and a "presented by" option is also being considered.
The movies will be on Disney.com from Monday-Friday after the film airs on ABC on the preceding Saturday night as part of the "Wonderful World of Disney" presentation. "Peter Pan" will be the last movie to stream, ending its run Aug. 8.
Disney.com also will stream the Disney Channel original movie "Camp Rock" on June 23 at www.Disney.com/CampRock
for a 24-hour window following its TV premiere June 20 and subsequent airings on ABC on June 21 and ABC Family on June 22.