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  1. #1

    • Darkbeer
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    Over the Air Radio vs Sattelite - A win for the Over the Air Stations

    http://www.drudgereport.com/flashrl.htm


    LIMBAUGH SIGNS THROUGH 2016; $400 MILLION DEAL SHATTERS BROADCAST RECORDS

    The American broadcast industry is rocked, realigned and blasted into a new orbit, yet again, by Rush Limbaugh, the DRUDGE REPORT has learned.

    In what is being described as an unprecedented radio contract, Limbaugh will keep his syndicated show on-the-air and e-v-e-r-y-w-h-e-r-e through 2016 with CLEAR CHANNEL and PREMIERE RADIO.

    Already host of the most lucrative hours since radio's inception, Limbaugh's total package is valued north of $400 million, according to media insiders.

    The NEW YORK TIMES will claim this weekend that Limbaugh, marking 20 years this summer as a national host, has secured a 9-figure signing bonus for the new deal, newsroom sources tell DRUDGE.


    While newspapers and traditional broadcast media are experiencing declining revenues, Limbaugh's golden microphone has turned diamond-laced:

    Earnings now pace him ahead of the annual salaries for network news anchors: Katie Couric, Brian Williams, Charlie Gibson and Diane Sawyer ó combined!

    Even if you are not a fan and/or listen to the Rush Limbaugh Show, this is a very positive sign, as it shows that some of the major players in over the air radio, especially the AM side will compete for major talent and keep talk radio available. And there will be a need to fill out the rest of the programming day with other talent.
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  2. #2

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    Re: Over the Air Radio vs Sattelite - A win for the Over the Air Stations

    Exactly how is Rush Limbaugh being allowed by an overbloated corporation to poison the public airwaves considered a "win"? For whom? The public? Hardly.

    Satellite Radio's reputation just got even better looking, and Clear Channel's just got worse.

  3. #3

    • Circle of Ancients
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    Re: Over the Air Radio vs Sattelite - A win for the Over the Air Stations

    Or it just shows that Rush's audience isn't likely to switch to Satellite radio like a lot of Stern's audience did.

    Trust me, if Satellite felt they could make money off of Rush, they would have beaten that offer.


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