Even if you are not a fan and/or listen to the Rush Limbaugh Show, this is a very positive sign, as it shows that some of the major players in over the air radio, especially the AM side will compete for major talent and keep talk radio available. And there will be a need to fill out the rest of the programming day with other talent.
LIMBAUGH SIGNS THROUGH 2016; $400 MILLION DEAL SHATTERS BROADCAST RECORDS
The American broadcast industry is rocked, realigned and blasted into a new orbit, yet again, by Rush Limbaugh, the DRUDGE REPORT has learned.
In what is being described as an unprecedented radio contract, Limbaugh will keep his syndicated show on-the-air and e-v-e-r-y-w-h-e-r-e through 2016 with CLEAR CHANNEL and PREMIERE RADIO.
Already host of the most lucrative hours since radio's inception, Limbaugh's total package is valued north of $400 million, according to media insiders.
The NEW YORK TIMES will claim this weekend that Limbaugh, marking 20 years this summer as a national host, has secured a 9-figure signing bonus for the new deal, newsroom sources tell DRUDGE.
While newspapers and traditional broadcast media are experiencing declining revenues, Limbaugh's golden microphone has turned diamond-laced:
Earnings now pace him ahead of the annual salaries for network news anchors: Katie Couric, Brian Williams, Charlie Gibson and Diane Sawyer ó combined!