'Simpsons' lead in movie marketing nominations

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"The Simpsons Movie"

'Simpsons' leads Key Art noms

BLT & Associates tops agency honorees

By Carolyn Giardina
The Hollywood Reporter
May 16, 2008, 01:00 AM

"The Simpsons Movie" has earned seven nominations, the most for any film, for the 37th annual Hollywood Reporter Movie Marketing Key Art Awards.

BLT & Associates leads all agencies with 18 noms, while Fox and Paramount each had strong studio showings.

The Key Art Awards is the only international competition honoring the design and creation of theatrical and home entertainment motion picture marketing materials in such categories as posters, standees, outdoor, trailers, TV spots, motion graphics, new media and copywriting.

Winners will be announced June 13 during an awards ceremony hosted by Jeff Garlin at the Hyatt Regency Century Plaza in Century City.

"30 Days of Night" was right behind "Simpsons" with six noms, followed by "300," "No Country for Old Men," "Superbad" and "Transformers" with five mentions apiece.

On the strength of "Simpsons" and titles like "Live Free or Die Hard," Fox collected 16 noms. Combined with its Fox Searchlight, Fox Atomic and home entertainment units, the studio earned a total of 27.

Paramount -- combined with its DreamWorks and Paramount Vantage brands and its home entertainment units -- earned 28 noms, collecting mentions for such films as "Sweeney Todd" and "Transformers."

BLT's 18 noms included "Sweeney Todd" and "Walk Hard: The Dewey Cox Story." Ignition followed with 17, for such trailers as "Superbad" and "30 days of Night," and the Ant Farm had 12 noms, including for trailers for "Shrek the Third" and "Surf's Up."

"The goal is to honor the best work that is done in movie marketing, and the quality of the work that is done in this area gets better and better every year and moves into new areas every year," said Bob Israel, chairman of the Key Art Awards Advisory Board and executive producer of the show.

A total of 1,335 submissions were judged this year. The Hollywood Reporter's sister company, Nielsen Research Group, administered and tabulated the ballots and will determine the winners in each category.

Judd Apatow will receive the Visionary Award, recognizing a filmmaker who inspires movie marketers, during the awards presentation.

This year's Key Art Awards sponsors include the Los Angeles Times, Crew Creative Advertising, Menagerie Creative and Weston/Mason Entertainment Advertising. Tickets go on sale today and can be purchased online at www.keyartaward.com.

37th MOVIE MARKETING KEY ART AWARDS NOMINEES

ACTION/ADVENTURE/HORROR PRINT
-- 28 Weeks Later, Intralink, Fox Atomic
-- The Number 23, BLT & Associates, New Line
-- Grindhouse, BLT & Associates, Weinstein Co./Dimension
-- 30 Days of Night, Ignition, Sony
-- Vacancy, Ignition, Screen Gems

COMEDY PRINT
-- Walk Hard: The Dewey Cox Story, BLT & Associates, Sony
-- Superbad, BLT & Associates, Sony
-- Juno, BLT & Associates, Fox Searchlight
-- Blades of Glory, BLT & Associates, DreamWorks/Paramount
-- The Darjeeling Limited, BLT & Associates, Fox Searchlight

DOCUMENTARY PRINT
-- Taxi to the Dark Side, Cold Open, ThinkFilm
-- Sicko, Bemis Balkind, Weinstein Co.
-- The 11th Hour, Mojo, Warner Independent Pictures
-- Jimmy Carter: Man From Plains, Ignition, Participant Prods.
-- Zoo, Mammoth Advertising, ThinkFilm

DRAMA PRINT
-- Before the Devil Knows You're Dead, Cold Open, ThinkFilm
-- Black Snake Moan, Petrol, Paramount Vantage
-- I'm Not There, Bemis Balkind, Weinstein Co.
-- Zodiac, BLT & Associates, Paramount
-- Premonition, Ignition, Screen Gems

FAMILY PRINT
-- Shrek the Third, Ant Farm, Paramount
-- Ratatouille, Animation Creative Services, Disney/Pixar
-- Bee Movie, BLT & Associates, DreamWorks Animation/Paramount
-- Surf's Up, BLT & Associates, Sony
-- Alvin and the Chipmunks, 20th Century Fox In House Creative Advertising, Fox

FESTIVAL/MARKET PRINT
-- American Film Market 2007 Poster, Dog Ear Design, Independent Film & Television Alliance
-- LA Shorts Fest, Crew Creative, LA Shorts Fest
-- Eurasia Film Festival, Iconisus L&Y, Tursak
-- Antalya Film Festival, Iconisus L&Y, Tursak
-- After Dark Horrorfest 2007, Crash McCreery, After Dark Films

INTERNATIONAL PRINT
-- Sweeney Todd, BLT & Associates, DreamWorks/Paramount
-- The Tracey Fragments, bpg, Alliance Films
-- Knocked Up, Crew Creative, Universal
-- 3:10 to Yuma, Ignition, Lionsgate
-- Hostel: Part II, Art Machine, Lionsgate

THEATRICAL STANDEES
-- Disturbia, Drissi Advertising, DreamWorks/Paramount
-- Fantastic Four: Rise of the Silver Surfer, Drissi Advertising, Idea Planet, Fox
-- The Simpsons Movie, Drissi Advertising, Idea Planet, Fox
-- Sweeney Todd, BLT & Associates, Drissi Advertising, DreamWorks/Paramount
-- Sweeney Todd, BLT & Associates, Drissi Advertising, DreamWorks/Paramount

OUTDOOR ADVERTISING
-- 30 Days of Night, Ignition, Sony
-- Transformers, BLT & Associates, DreamWorks/Paramount
-- 3:10 to Yuma, Ignition, Lionsgate
-- I Am Legend, Crew Creative, Warner Bros.
-- The Condemned, Art Machine, Lionsgate

SPECIAL RECOGNITION PRINT
-- Walk Hard: The Dewey Cox Story, Craig Murray Prods., Sony
-- 300, Mojo, Warner Bros.
-- Shrek the Third, BLT & Associates, DreamWorks Animation/Paramount
-- 30 Days of Night, Ignition, Sony
-- Saw IV, Ignition, Lionsgate



ACTION/ADVENTURE/HORROR TRAILERS
(VIDEO: View nominees in this category in player at right)
-- 30 Days of Night, Ignition, Sony
-- Transformers, Ignition, Paramount
-- 300, Mojo, Warner Bros.
-- I Am Legend, Trailer Park, Warner Bros.
-- Grindhouse, Ant Farm, Weinstein Co./Dimension

COMEDY TRAILERS
-- Blades of Glory, Seismic Prods., Paramount
-- Superbad, Ignition, Sony
-- Knocked Up, Aspect Ratio, Universal
-- Juno, Craig Murray Prods., Fox Searchlight
-- The Simpsons Movie, Trailer Park, Fox

DRAMA TRAILERS
-- Black Snake Moan, Pant Farm, Paramount Vantage
-- No Country for Old Men, Giaronomo Prods., Miramax
-- No Country for Old Men, Giaronomo Prods., Miramax
-- American Gangster, Intralink, Universal
-- There Will Be Blood, Ant Farm, Paramount Vantage

FAMILY TRAILERS
-- Enchanted, Craig Murray Prods., Disney
-- Ratatouille, Trailer Park, Disney/Pixar
-- Bee Movie, Ant Farm/Sameth-ADV, DreamWorks Animation/Paramount
-- Shrek the Third, Ant Farm/Sameth-ADV/, DreamWorks Animation/Paramount
-- Surf's Up, Ant Farm, Sony

full list at:
http://www.hollywoodreporter.com/hr/...fe8e12a61d4ae7