Sony Online to Bring 'Toontown Online' to retail - PRNewswire - 8/25/05

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From PRNewswire - 8/25/05

Sony Online Entertainment's Platform Publishing Label Bringing Disney's 'Toontown Online' to Retail This Fall

Disney's Award-Winning MMO for Kids and Families Coming to Retail Shelves, New Console Version May Follow -

SAN DIEGO and NORTH HOLLYWOOD, Calif., Aug. 25 /PRNewswire/ -- Sony Online Entertainment's Platform Publishing(TM), a cross-platform publishing, distribution and marketing label, and Disney Online in association with Buena Vista Games announced an agreement today that is scheduled to bring "Disney's Toontown Online," the first massively multiplayer online (MMO) game designed for kids and families, to retail stores this Fall. The family-friendly online title will carry an MSRP of $19.99, which includes a two-month subscription to the game service. Additionally, Platform Publishing has secured a license to also create an online version of "Toontown" specifically for video game consoles.

"Platform Publishing is working with Disney Online to make Toontown available in the places where families usually shop," said John Needham, chief financial officer and senior vice president of business development, Sony Online Entertainment. "Toontown is a breakthrough game that has introduced MMOs to the online family audience. Now we will be introducing the game to a whole new audience who may not have downloaded it in the past. Additionally, we will begin working with Disney on the potential to create Toontown versions for online-enabled game consoles."

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