Radio Disney audience growing

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Radio Disney Audience Growing

Radio Disney average daytime ratings were up 10 percent last year

Jan 13, 2009
By Katy Bachman
Mediaweek

Radio Disney's radio network for kids and their families posted its highest ratings since 2005, more than doubling its core kids 6-11 demographic.

Among kids, Radio Disney average daytime ratings -- across the network's 49 radio stations, satellite radio, Web site and iTunes Radio tuner -- were up 10 percent last year to an overall 1.1 rating. Compared to 2005, ratings were up 83 percent, from a 0.6 rating.

In the all-important morning drive daypart, Radio Disney's 1.5 rating among kids was a 114 percent increase compared to last year and 2005 when the network had a 0.7 rating.

In total, Radio Disney's networks delivered weekly audiences of more than 31 million listeners aged 6 and older, including 9.2 million kids 6-14 and 4.8 million mothers (18 and over).

The ratings were based on a custom study conducted by Arbitron.

Radio Disney Audience Growing